Architectural Visualisation

Providing a wide range of Flexible & Reliable Services.
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Exterior Visualisation.

Architecture visualised as photo-real CGI images or animation brings validity to a project, helping to drive the planning process forward and increase the investment potential of any chosen project.

Our CGI artists turn the 2D sketches elevations supplied into stunning photo-real images. To achieve the highest level of realism we work with your design teams in architectural and interior design. The resulting 3D exterior visualisations have a unique aesthetic that conveys passion, creativity and many years of experience.

Our exterior visualisation capabilities provides us with excellent possibilities when we are able to match any natural light setup at any time of day or year and in any location in the world. The availability to produce all styles, moods and themes of a single visualization allows us to reproduce amendments of the same space all year round. This is definitely a fantastic way to quickly and cost efficiently produce updated projects whenever it is needed without resulting to the need of hiring a professional photographer.

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  • Moodboard | Brief | CAD
  • 3D Modelling
  • Texturing | Materials | lighting
  • Rendering and Retouching
  • Send Final to Client


Moodboard | Brief | CAD

A simple break down of our workflow

All our work can be carried out through email and telephone conversation so if time is precious, and your workload is high, just send us the required information and we can produce your high quality CGI’s usually within 10 working days of confirmation. Our artists can work from sketches, cad data and sketch up files and various other 3D formats. To start the process we would require a brief which entails plan drawings and the number of images you require to what level of detail such as photo-real, chalk pack, x-ray. We have connections to some of the largest texture and modelling developers on the market so even if you feel you have a very bespoke design please don’t hesitate to just drop us an email, we would relish the opportunity to go through some ideas with you and your team.

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3D Modelling

A simple break down of our workflow

Using the sketches or cad data provided, we proceed to the modelling phase and create the 3d model. We then produce several chalk renders for the client to critique and discuss the model and camera angle. Using the chalk renders the modelling phase and camera angles will then be validated and confirmed before any the materiality process. Our model library is a consistent growing part of Pim Studios and we are able to match and create any given item you require to the highest standard.

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Texturing | Materials | Lighting

A simple break down of our workflow

For exterior visualisation we use HDRI (High Dynamic Range Image) Lighting. This advance lighting method allows us to create the natural real world lighting, we also use additional spot and area lights to craft the image and achieve the look and feel you require.

We use high quality 3D materials from our bespoke library created by our artists. Our materials are based of photography which we break down into the raw elements such as diffuse, reflection, specular. We apply procedurally programmed patterns to each map to ensure our images do not have seams or stretching so they portray realistic qualities.

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Rendering and Retouching

A simple break down of our workflow

To produce a Photo-real image or animation this will require rendering. We use high-end Xeon servers within the office to render all of our work. This process can take minutes or hours for a single print image depending on the level of details. Other variables such as photo-realistic lighting, materials and resolution (picture size) can have a huge impact on the render times.

Once all elements are rendered the retouching can begin. You may have seen retouching before regarding other industries such as fashion. Well the same techniques apply to architecture. During the retouching stage we balance tones and values of the image we can even add additional lighting, people and effects. Our retouchers have years of experience and we can take basic 3d to stunning photo-realistic images using Pim Studios Methods.

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Send Final Files to Client

A simple break down of our workflow

We store all of our client’s files on server within the office for maximum security. Once all the final images are finished we can securely send you the images in the format you require typically we are asked for tiff, jpeg and psd. We use services such as we transfer and dropbox to send files. If you require more images or high resolution from a previous project we can revisit them any time.

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Interior Visualisation.

We produce interior Visualisation for a broad selection of commercial and residential projects of all different themes and styles.

Working with a range of creative professions including the likes of architects, interior designers and property developers, who often require 3D visualisations of an interior space. Before we would proceed with a project there would be lots to discuss on the best way to take a certain project on. We will often ask for anything that expresses our clients’ ideas and thoughts and this would usually make up a valuable pack of information we could work with along the way, whether it was drawings, floor plans, sketch up, paper doodles, mood-boards, furniture detailing and materials..

To achieve the highest quality interior Visualisation we can precisely explain a design concept clearly using context + different mood lighting setups. Whether this maybe a studio lit scene focusing on furniture and single elevation visuals or whether it’s a case of show casing a vast beautiful open plan kitchen/dining & lounge space, this can all be achieved. Whether this is produced as a ‘Chalk render pack’ or single full colour CGI’s there are many possibilities and ideas using CGI.

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Case Study.

Benchmarking your website's performance helps you make great choices for your business.
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Chalk Render Packs

3D Chalk render packs are a quick and powerful presentation tool that are created from all the essential CAD information we receive in the beginning of a project.

A Chalk Render Pack provides you with a clear overview of an interior or exterior space, identifying key elements of a design with high quality high resolution chalk Visualisation views ready for print. We can use extremely high poly models from our extensive library accounts to fully furnish your designs or we can use any specified item of furniture of your choice for your preferred look. Whether this maybe contacting a supplier or having these items modelled, Pim Studios can take care of what is important and leave you free to continue your own projects with a minimal input of effort.

A Chalk render pack is a professional and well represented method of showing any space and context before materials has been confirmed. 3D chalk visualisations are also perfect for brochures and pitching to potential investors, clients or buyers that are in the property development industry. Planning applications are also extremely popular with this sort of service. Visually engaging promotional material is essential for successful marketing or application approvals and sometimes a strong image representation can be more powerful than other presentation methods, so for this purpose the ‘Chalk render pack’ visualisations play a huge part in sales within this field.

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3D Floor-plan and Aerial Visualisation.

3D floor plans are a powerful presentation tool that are created from your 2D floor plans.

Providing you with a clear overview of an interior space identifying key elements of a design. We can use items from our extensive libraries to fully furnish your floor plans or we can use any specified item of furniture for your overall desired design.

We are able to show what the final construction will look like with 3D photo-realistic visualisations, being perfect for brochures and pitching to potential investors or buyers that are in the property development industry. Visually engaging promotional material is essential for successful marketing. Sometimes a strong image representation can be more powerful than other presentation methods. For this purpose 3D floor plan visuals play a huge part in sales within this field.

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Require Photo-realistic images for a development? Start here